Consumers who are vigilant about what they put into their bodies have proved they also care about what they put on them, making naturals and organics the fastest-growing segment of the cosmetics industry.
According to Organic Monitor, a London consulting company, sales of natural and organic cosmetics are soaring, with revenues projected to approach $7 billion this year in the United States, up $1 billion from last year.
Players like Target and Wal-mart launching their own natural and organic lines, but even small local companies are reaping the rewards.
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